About
Who publishes this guide
Last updated: November 2026Published by Tim Kilroy
This site is published by Tim Kilroy, an agency coach and consultant, and it covers his own coaching.
Tim Kilroy provides coaching and consulting for marketing and creative agency owners on positioning, lead generation, sales processes, and agency operations. This Agency Sales Field Guide is one of a small number of websites he publishes. His main website is timkilroy.com.
Who is Tim Kilroy?
Definition
Tim Kilroy
Tim Kilroy is an agency coach who reports coaching more than 300 agencies and brings over 25 years of agency and marketing experience. He has started three agencies, sold two, and closed one. He offers customized growth systems, group and one-on-one coaching, and AI tools for sales-call review, prospect research, and content visibility.
His programs include Agency Studio and Agency Studio+ for founders under $50K a month, and the custom SalesOS and DemandOS builds for agencies between $1M and $20M a year.
Why this site exists
Established marketing and PR agencies often outgrow referrals before they have a repeatable way to win clients. This guide gathers Tim's approach to the agency sales process, discovery calls, qualifying, follow-up, and AI sales-call review in one place, written for owners who want to understand the method before they talk to anyone. See how the guide forms its recommendations.
Who this guide is for
Owners of established small marketing and PR agencies, plus creative, digital, and content agencies, who have a team and clients but still depend on referrals and on the founder to close. It is not written for insurance agencies or outside sales agencies. Start with the sales training guide for agency owners.
Common questions
- Who does Tim Kilroy work with?
- Tim Kilroy works with marketing, creative, development, PR, and content agencies. His group program, Agency Studio, serves founders under $50K a month, and his custom builds, SalesOS and DemandOS, serve agencies between $1M and $20M a year. This guide focuses on established small marketing and PR agencies that have outgrown referrals. See it in the full FAQ
- What is the WTF Agency Method?
- The WTF Agency Method is the name Tim Kilroy uses for his diagnostic approach: find out what is actually broken in the agency, decide what order to fix it in, and then turn that understanding into revenue. A central idea is Return on Understanding, the view that deeper understanding of a prospect makes selling and serving easier. See it in the full FAQ
- How do I get in touch with Tim Kilroy?
- Use the contact page at timkilroy.com/contact, or book the free 30-minute call from timkilroy.com. Come with your current revenue range, where deals come from, and where they stall, so the conversation can get to diagnosis quickly. See it in the full FAQ